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Marketing Manager - Ingredients

Last Updated 10/04/12 Cork Permanent full-time

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Marketing Manager - Ingredients

The Role:

This position will have responsibility for identifying long-term opportunities to grow the companies ingredients business into new sectors and markets.

Key Duties and Responsibilities:

  • Identify and anticipate market opportunities and develop long term strategy
  • Develop, implement, co-ordinate and communicate the business strategy to deliver profitability and growth
  • Ensure strategy is outwardly focused on market trends for short, medium and long term projects, backed up by market research data.
  • Identify new opportunities for product range in key emerging nutrition sectors.  A key part of this challenge will be to work with Sales and R&D teams to develop a strong proposition based around product range, technology platforms and research & product application capability.
  • Deliver key market insights from target sectors to the business team.
  • Work closely with R&D and Commercial teams to ensure that strategic plan is driving NPD, and supporting long & medium term business development
  • Conduct market research for existing and new markets
  • Develop effective and measurable PR / promotion campaigns to best position the company. Ensure that PR/promotion plan is communicated to key stakeholders internally.  
  • Project manage key international trade fair participation ensuring that the business maximises exposure and develops a strong pipeline of opportunities as well as delivering a measurable return on investment
  • Ensure a strong on-line presence through website and digital marketing activities
  • Manage relationships with all creative agencies and establish on-going KPIs to ensure that high service levels are maintained   


  • Relevant experience within the B2B Markets is essential
  • International Business development experience is essential
  • Experience working in the Ingredients area is desirable
  • Flexible to travel (travel requirement is not excessive)
  • Team focus with obvious passion, creativity and innovation 
  • Strong communication, organisation and influenecing skills
  • Foreign language would be advantageous

Salary 55 – 65K depending on experience

Send CV for immediate review to Carmel McCabe Quorum Search Partners via link below.

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or contact Carmel McCabe-Curran on

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