Marketing Manager - Ingredients

The Role:

This position will have responsibility for identifying long-term opportunities to grow the companies ingredients business into new sectors and markets.

Key Duties and Responsibilities:

• Identify and anticipate market opportunities and develop long term strategy
• Develop, implement, co-ordinate and communicate the business strategy to deliver profitability and growth
• Ensure strategy is outwardly focused on market trends for short, medium and long term projects, backed up by market research data.
• Identify new opportunities for product range in key emerging nutrition sectors.  A key part of this challenge will be to work with Sales and R&D teams to develop a strong proposition based around product range, technology platforms and research & product application capability.
• Deliver key market insights from target sectors to the business team.
• Work closely with R&D and Commercial teams to ensure that strategic plan is driving NPD, and supporting long & medium term business development
• Conduct market research for existing and new markets
• Develop effective and measurable PR / promotion campaigns to best position the company. Ensure that PR/promotion plan is communicated to key stakeholders internally.  
• Project manage key international trade fair participation ensuring that the business maximises exposure and develops a strong pipeline of opportunities as well as delivering a measurable return on investment
• Ensure a strong on-line presence through website and digital marketing activities
• Manage relationships with all creative agencies and establish on-going KPIs to ensure that high service levels are maintained   

Requirements:

• Relevant experience within the B2B Markets is essential
• International Business development experience is essential
• Experience working in the Ingredients area is desirable
• Flexible to travel (travel requirement is not excessive)
• Team focus with obvious passion, creativity and innovation 
• Strong communication, organisation and influenecing skills
• Foreign language would be advantageous

Salary – 55 – 65K depending on experience

Send CV for immediate review to Carmel McCabe Quorum Search Partners via link below.