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Last Updated 10/04/12 Dublin Permanent full-time

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Brand Manager FMCG   - Food Category - Top 3 brands in specific category area

 Our Client: Global branded FMCG business with enviable product portfolio. They are currently looking to hire an experienced BRAND MANGER to join their highly successful marketing team.

The Role: To develop and execute brand marketing plans that will deliver share and business growth for the business and sales growth for customers.

Location: Dublin Head Quarters

Main Responsibilities of the role include:

1. Responsible for Brand P&L

  • Manage brand / portfolio P&L, understand drivers and identify issues, challenges and opportunities  to deliver sustainable growth
  • Assist Senior Brand Manager in Representing brand / portfolio performance at monthly BRM’s using the existing BRM templates provided by category finance

2. Development of Integrated Brand Planning.

  • Uncover root issues and opportunities (at brand and category level) across the 6Ps via leading brand and category audits.
  • Manage pricing & promotions in line with strategy across the brand, category or portfolio to maximise return & remain competitive
  • Understand and build in learning’s from: ROMI, in depth retailer understanding (customer DNA) and customer strategies
  • Work with Brand Building Director/Senior Brand Manager to influence Global / Regional Brand Strategy at an early stage
  • Integrate relevant Global/Regional (Brand Development) Brand Vision Plans (BVP)
  • Develop and gain agreement to annual targets
  • Develop crisp (clear, results orientated, insightful strategically aligned and prioritised) strategies

 3. Development and excellent execution of Activity Plans, on time, in full.

  • Develop cost effective annual activity plans to execute the strategies and targets agreed.
  • Execution of plan.  Including all relevant media but excluding in-store execution
  • Execute local roll-out of all relevant IPM projects.
  • Develop and gain agreement to parts of Contracts (business case) & full Launch gates.
  • Lead cross functional teams to ensure successful execution of launch plans and post-launch evaluatio
  • Manage the brand budget to ensure spend is in line agreements.

 4. Support development of the National Category Building Plan

  • Build from the Regional Customer value drivers developed by BD
  • Assist in building plans to grow customers categories
  • Handover plans to Trade Category manager for translation into short and long term trade plans.

5.  Provide input into Customer Marketing for brand(s)

  • Work with the customer marketing managers to ensure that customer specific themes and strategies are aligned with and amplify national plans.
  • Support customer marketing managers to develop bespoke co-marketing plans for relevant customers and shoppers as identified in the company planning process.

6. Constantly review brand and initiative performance for ongoing improvement through:

  • Continuously understand ongoing business performance using key diagnostics of share and growth trends, key initiatives, competitive activity and return on marketing investment.

7. Provide input for the Long Term Forecast 6 months plus)

  • Input realistic, data driven assumptions into long term demand plan meeting
  • Support creation and management of the 6 months P&L forecast (with support of Category Finance Manager


Key Skills and previous experience required in:

  • Strong Consumer and Customer Focus
  • Understanding consumers & shoppers to discover insights
  • Understanding retail channels & customers
  • Developing brand positioning & strategy
  • Leading (or gate keeping) innovation/ renovation/ NILG projects
  • Selecting communication channels
  • Developing and executing detailed brand activity plan.
  • 5 yrs+ in a similar role with strong Brand Development/Category management experience
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