Trade Marketing Executive

The Company:

A successful Brand Development and Distribution business with over 40 years experience in their field. They are currently looking to strengthen their team by hiring a talented and ambitious Trade Marketing Executive to drive their brand portfolio.

The Role:

To work as a Trade Marketing Executive in the business and to work cross functionally with commercial and marketing teams to help implement activation with our trade partners. In doing so:

• Implement activation plans on a timely basis
• Meet specific business objectives for activities with specific focus on our drive brands
• Satisfy the customer both externally and internally 

Role Responsibilities:

• With the Sales and Marketing teams ensure effective implementation of events, promotions and NPD to maximise investment, effectiveness and profit.
•  In conjunction with Sales Controllers & BAM’s develop relationships with customers to help activate plans.
• Undertake fieldwork, operations liaison and customer visits as necessary.
• Interpret and analysis market data for the Irish market through Kantar, Neilson etc.
• Work with POS / Media agencies to ensure timely implementation.
• Plan, execute and measure brand & channel marketing plans across a number o f retail environments.
• Work closely with Principals to ensure NPD and agreed promotional activities are communicated to Account Managers on a regular and timely fashion.
• To work closely with the Account Managers to ensure maximum return is achieved on promotional investment.
• Deliver instore solutions to increase sales, maximise visibility and deliver greater distribution for the brands.  

Key Experience and Skills Required:

• Must have some Trade/ Customer Marketing experience including familiarity
• Educated to degree level or with equivalent experience
• Good organisational & project management skills
• Ability to work on own initiative, get things done & be part of a broader team.
• Ability to communicate complex issues in a clear and simple manner
• Good negotiation skills
• Computer and data literate
• Must have a car and clean driving licence