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Food Industry New & Events


Irish cereal producers launch campaign Teenagers targeted for breakfast growth


Ireland remains one of the largest consumers of breakfast products in the world, however teenagers are the worst offenders for skipping the meal, according to new data on the Irish cereals market.
The data, published yesterday by the Irish Breakfast Cereal Association (IBCA), is part of the first ‘Back to Breakfast Week’, which takes place this week.
According to the research, carried out for IBCA by the Irish Universities Nutrition Alliance (IUNA), cereal with milk remains the most popular choice for breakfast, followed by bread and juice.
Professor Albert Flynn from the IUNA, which spearheads special food studies, said that 96% of children eat breakfast daily, but over 60% of older teenagers (16-19 years) skip the morning meal.
Prof Flynn also played down criticism about sugar content in cereal products, adding that they were ‘not a concern for health’ and did not contribute to obesity rates amongst younger people.
Speaking to RI at the launch yesterday morning, chairman of IBCA, John Flahavan, said that there are a lot of positives from this new research.
“It is good for the main players to get behind the campaign and promote the positive impact of eating breakfast. The fact that so many Irish people eat breakfast is good but we need to continue highlighting that cereals are nutritional and good for overall health.”
IBCA was established in 1992 and comprises the three main cereal suppliers in Ireland including Flahavan’s, Kellog’s and Nestlé Cereals.


Dublin cookie firm wins Tesco UK contract €550k PL listing with Tesco UK and Ireland


The Dublin-based ‘Kooky Dough’ firm, which produces cookie dough mixes which consumers can bake at home, has won an export deal worth €550k with Tesco.
The deal will see Kooky Dough produce PL lines for Tesco UK and Ireland, with preliminary listings in 57 Irish stores and 285 UK stores.
Kooky Dough had already been supplying 24 Tesco Ireland stores with branded products since last November.
Founded by Graham Clarke and Sophie Morris in 2009, Kooky Dough won listings with Superquinn, Tesco and Dunnes last year, with four core lines produced in its Dublin facility.
The company, which recently featured on the Dragons Den show, is already said to be profitable.
In a statement, Tesco Ireland commercial director Jacqueline O’Neill said that the deal demonstrated Tesco’s ability to bring Irish products to a larger audience in the UK.
"This is a great example of the opportunities that exist for quality innovative and competitively priced Irish products with Tesco. Kooky Dough has proven a huge hit with our Irish customers and following this success, we are delighted to facilitate exporting it to over 280 stores in the UK where I am sure it will be equally popular,” O’Neill said.


AGRICULTURE AND food businesses provide more employment security than other industries in the recession, a new survey has found.


A survey of over 1,000 businesses carried out by Agri Aware in the past 12 months found agriculture and food businesses have reduced the size of their workforce by an average of 5 per cent compared with the national average of 10 per cent.

The report entitled The Agriculture and Food Industry – Bigger, Brighter, Tougher, launched by Friends First economist Jim Power, also found that one in every seven Irish jobs is supported by the industry, bringing the total workforce to almost 270,000.


“The 268,000 jobs identified in this study position the industry as the second largest employer in the country after the retail and wholesale trade,” said Mr Power at the launch of the report yesterday.


“This report demonstrates how deeply the industry penetrates the national employment sector. Support and advocacy at both a Government and consumer level will play a crucial role in the sustainability of the industry and the hundreds of thousands of livelihoods dependent on it,” he said.


When asked about the three greatest obstacles for the industry, over 1,000 agriculture and food companies cited these as finance issues (27 per cent), Government policies and regulations (18 per cent) and retail and market pressure (16 per cent).


This study, commissioned by the board of Agri Aware in an attempt to identify just how relevant the agri-food sector is to employment, found over half of the companies believed they would expand in the next five years.


“The results clearly indicate that the food and agricultural industry remains of utmost importance to the sustainability of Irish jobs.


“A significant proportion of the Irish workforce not only depends on the industry for employment, but as a stable and viable career choice,” said the report.


The report found more negativity about the future in the animal feed sector than machinery and livestock sectors.


Within the food and drink production sectors, both meat and dairy were the most negative.

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